8.10.24

Requiem for a home


Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data.

The competitive dynamics of these new markets drive surveillance capitalists to acquire ever-morepredictive sources of behavioral surplus: our voices, personalities, and emotions.

Digital connection is now a means to others’ commercial ends. At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human’s experience.