This society is irrational as a whole. Its productivity is destructive of the free development of human needs and faculties, its peace maintained by the constant threat of war, its growth dependent on the repression of the real possibilities for pacifying the struggle for existence – individual, national, and international. The established society has available an ascertainable quantity and quality of intellectual and material resources. How can these resources be used for the optimal development and satisfaction of individual needs and faculties with a minimum of toil and misery?
Social theory is historical theory, and history is the realm of chance in the realm of necessity. Therefore, among the various possible and actual modes of organizing and utilizing the available resources, which ones offer the greatest chance of an optimal development?
Contemporary society seems to be capable of containing social change – qualitative change which would establish essentially different institutions, a new direction of the productive process, new modes of human existence.
This containment of social change is perhaps the most singular achievement of advanced industrial society; the general acceptance of the National Purpose, bipartisan policy, the decline of pluralism, the collusion of Business and Labor within the strong State testify to the integration of opposites which is the result as well as the prerequisite of this achievement.
In the absence of demonstrable agents and agencies of social change, the critique is thus thrown back to a high level of abstraction.
The fact that the vast majority of the population accepts, and is made to accept, this society does not render it less irrational and less reprehensible. The distinction between true and false consciousness, real and immediate interest still is meaningful. But this distinction itself must be validated. Men must come to see it and to find their way from false to true consciousness, from their immediate to their real interest.
In this society, the productive apparatus tends to become totalitarian to the extent to which it determines not only the socially needed occupations, skills, and attitudes, but also individual needs and aspirations.
Technology serves to institute new, more effective, and more pleasant forms of social control and social cohesion.
In the face of the totalitarian features of this society, the traditional notion of the “neutrality” of technology can no longer be maintained. Technology as such cannot be isolated from the use to which it is put; the technological society is a system of domination which operates already in the concept and construction of techniques.
The way in which a society organizes the life of its members involves an initial choice between historical alternatives which are determined by the inherited level of the material and intellectual culture. The choice itself results from the play of the dominant interests.
As the project unfolds, it shapes the entire universe of discourse and action, intellectual and material culture. In the medium of technology, culture, politics, and the economy merge into an omnipresent system which swallows up or repulses all alternatives. The productivity and growth potential of this system stabilize the society and contain technical progress within the framework of domination. Technological rationality has become political rationality.
Herbert Marcuse
1898 - 1979