This combination of the consumers, constantly greedy for new attractions and fast bored with attractions already had, and of the world transformed in all its dimensions - economic, political, or personal - after the pattern of the consumer market and, like the market, ready to oblige and change its attractions with ever accelerating speed, that wipes out all fixed signposts - steel, concrete, or plotted of authority only - from the individual maps of the world and from the designs of life itineraries. Indeed, travelling hopefully is in the life of the consumer much more pleasurable than to arrive. Arrival has that musty smell of the end of the road, that bitter taste of monotony and stagnation which would put paid to everything which the consumer - the ideal consumer - lives by and for and views as the sense of living. To enjoy the best that this world has to ofter, you may do all sorts of things except one: to declare, after Goethe's Faust: "O moment, you are beautiful, last forever!"
The consumer is a person on the move and bund to remain so.