School combines the expectations of the consumer expressed in its claims with the beliefs of the producer expressed in its ritual. It is a liturgical expression of a world-wide "cargo cult," reminiscent of the cults which swept Melanesia in the forties, which injected cultists with the belief that if they but put on a black tie over their naked torsos, Jesus would arrive in a steamer bearing an icebox, a pair of trousers, and a sewing machine for each believer.