The recipe for that which the masses call a great man is easy to give. Under all circumstances one must procure for them something they find very pleasant, or first putit into their heads that this or that would be very pleasant and then give it to them. But at no price do it immediately: one has to gain it by the greatest exertion and struggle, or seem to do so. The masses must receive the impression that a mighty, indeed invincible force of will is present; at the least it must seem to be present. Everyone admires strength of will because no one has it and everyone tells homself that if he did have it the and his egoism would no longer know any limitations. If it now appears that such a strong will, instead of listening to the dictates of its own desires, performs something the masses find very pleasant, everyone marvels on two accounts and congratulates himself. For the rest, the great man possesses all the qualities of the masses: thus are they all the less embarrassed in his presence, thus is he all the more popular. He is violent, envious, exploitative, scheming, fawning, cringing, arrogant, all according to circumstances.
Friedrich Nietzsche
1844 - 1900